Conducted a marketing operations assessment and a new vendor expansion search initiative. Turned static web banners into smart web banners. Resulted in a 464% increase in digital exposures and a 371% increase in digital product sales.

A new product line was needed to retain current clients and attract new ones. Our assessment uncovered 13 new opportunities, where management prioritized and piloted its first selection. The first new product line increased its revenue by 39% after the fourth year.